Cuprins

1. TOURIST CRETE AND ITS PERSPECTIVES THROUGH A SWOT ANALYSIS

2. TOURISM MARKETING STUDY CASES FROM ALBANIA AND MACEDONIA

3. STRATEGIC TOURISM MARKETING IN KENYA: REFLECTIONS ON THE NYANZA/ WESTERN REGION

4. MARKETING MANAGEMENT OF TOURISM OF SERBIA

5. ASPECTS OF MARKETING APPLICATION WITHIN AIRLINE TRAVELLING COMPANIES. THE CASE OF ALBANIA

6. ON LINE ADVERTISING AND DISTRIBUTION OF TOURISTIC SERVICES

7. THE BUSINESS OF COMMUNITY BASED TOURISM: A MULTI-STAKEHOLDER APPROACH

8. COMPARATIVE TOURISM MARKETING CASE STUDIES

9. ROLE OF ICT IN NATURE BASED SMTEs: A CASE OF ECOLODGES IN WEST BENGAL.

10. APPLICATION OF NICHE STRATEGY IN TOURISM MARKETING: THE CASE STUDY OF KALYPSO ADVENTURES

Info

Chief Editor

Alexandru Nedelea, PhD

Stefan cel Mare University Suceava, Romania

Associate Editor

Babu P George, PhD, University of Southern Mississippi, USA

Editors

Roselyne Nyawiri Okech, PhD, Memorial University of Newfoundland, Canada

Liljana Elmazi, PhD, Tirana University, Albania

Karagiannis Stefanos, PhD, Technological Institute of Crete, Greece

Slobodan Čerović, PhD, Singidunum University, Serbia

Tatjana Petkovska Mirchevska, PhD, University “St. Cyril and Methodius”, Macedonia

Nada Sekulovska, PhD, University “St. Cyril and Methodius”, Skopje, Macedonia

Jovan STOJANOSKI, PhD, Faculty of Tourism and Hospitality, Ohrid, Macedonia

Editorial Assistant

Mercy Antony, MFC, MBA

Abhijeet Publications, Delhi, India, 2010, ISBN 978-93-80031-62-0